A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy.  Here are some of them: Bajaj - a large corporate name in India with many brands  Allabouthair.in Raymond - a household brand in clothing Tailoryourstyle.co.in AllOut - another household brand  FightDengueforyourfamily.in  Oral-B (P&G Company)  ElectricToothBrush.co.in If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.